Customer Development and Lean Startup

Steve Blank summarizing the Lean Startup movement along with the recent advances and developments in his article for HBR. He has some very unique top-down insights into what makes Lean Startup work, and reprints of his paper are now openly available.

Steve Blank (@sgblank) is a huge role-model for me. He wrote a lovely article on HBR (Harvard Business Review) that I wanted to share here for educational use only. This article highlights and summarizes the Lean startup model and ideologies. In addition to that provides a lot of concrete illustrations to the model and an update on the state of the lean principles.

I highly recommend reading this paper and if possible printing it out and keeping it at your desk.

Why the Lean Start-Up Changes Everything